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Meet the Muskoka Wrap

The Towel G.O.A.T. that is the answer to all of your problems.

Picture this; you get out of the lake or pool and reach for your towel. First you try to wrap it around your waist, but the fold comes undone and your shoulders are cold. So you drape it over your shoulders instead, but now your butt is exposed. In a last ditch effort you wrap it under your arms and concede to not being able to lift your arms above your head. Well enough is enough. You should be able to dry yourself off and still be able to function! Let us introduce to you, The Muskoka Wrap.

"If it doesn't cover me completely and easily, I don't want it." - Every women everywhere, probably.

When you try on a Rundle Wrap you get the feeling of all the pieces in the universe falling into place. It's the unspoken answer to all of your blanket woes. Now think back to the last time you tried wrapping a towel around yourself. You throw it over your shoulders or wrap it around your waist, either way, one half of you is going to be dripping and exposed. You feel a fleeting moment of frustration over the hassle but carry on running after kids or grabbing that snack. We are here to absolve you of that minor inconvenience. The Muskoka Wrap has the ease of a Rundle Wrap, a quick throw over your back and you're covered, cozy, and hands free! No more clutching to that little fold under your armpit!

What's in a Name?

We've named the newest addition to the LumberJill line up after the Muskoka region in Ontario, Canada. Muskoka is essentially the Hamptons of Canada, known for its rugged landscape and natural splendour. With over 1,600 lakes, thousands of acres of green forest, and lots of great restaurants and places to stay, it's no wonder so many make this their year round destination location. From the windswept pines, rocky shores and turquoise waters of Georgian Bay to the thick forest, freshwater lakes, and abundant wildlife where Muskoka borders on Algonquin Park, it's a collection of wonderful towns that together make up the most popular cottage country area in Ontario.

The bucket list destination boasts a sense of place or belonging, allowing you to disconnect in the serenity. It has an element of sophistication and aspiration but surprises because at the core, it is friendly, outdoorsy, family-oriented, and charming. When you're wearing a Muskoka Wrap, we want you to feel like a million dollars. We want you to be confident, at ease, and fully enjoying the moment you're in, not worrying about if you're towel is going to drop.

Where Can We Fill a Void?

As soon as I knew we were doing this I could immediately name off every place I know that I would be reaching for a Muskoka Wrap. Walking around the spray park after my toddler, I'm usually sporting my swim suit ready for any kind of splashing, but I still want to look cute and sometimes that water is COLD! Hopping back into the boat after some tubing, fishing, or even just a sunset cruise? Don't worry about a blanket, this baby will keep you warm and DRY! Outdoor pools, indoor pools, waterparks, the lake, the beach, heck even inside your house, The Muskoka Wrap will replace any of your usual summer towels.

Genius right?! We can't wait for you to indulge in the ease and beauty of a Muskoka Wrap. Now we also know that a towel has to FEEL GOOD! Go a head and order a Free Swatch Card of the Muskoka hemp organic cotton and luxe bamboo terry, we'll mail this directly to you so you can touch before your buy! Get ready to splash into this Summer hands completely free!

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