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LumberJill in the City: Jillian Harris' Academy in the City Recap

Well that was phenomenal! What started as a BHAG (Big Hairy Audacious Goal) on our vision board ended up as our reality. It has taken us about a month to come down from the excitement, and here we are - mission accomplished; goal achieved.



The 'Big Hairy Audacious Goal':

December 2023: LumberJill will be accepted into Jillian Harris' Academy in the City Pop-Up Market in Toronto on April 25th, 2024.


We are here to tell you manifesting goals works. BUT... not without figurative (& in some cases literal) blood, sweat, cheers and a lot of freakin' work. We are forever grateful for our new friends Ang and Taryn of the Atelier Collective, The Jilly Academy and Jillian Harris who chose us from over 100 small Canadian business applications to be a part of their event.


The ripple effect of being at the Academy in the City event is vast. We were able to achieve many of the other goals that we set out to achieve in 2024. These goals include: travelling outside of Alberta for markets/pop-ups, growing our customer base in Eastern Canada, developing and expanding our influencer affiliate program, increasing our newsletter subscriber list and increasing our Q1 revenue from 2023.


Can we get a "hell ya!" for goal setting?



Pop-Up Vendor Line Up:

It was an honor to pop-up alongside 13 other women-owned, Canadian-owned brands we admire including:Smash + Tess, Poppy & Peonies, Melanie Auld, Within Us, Wild Flicker, Pura Botanicals, Kanel Spices, Emma Allen Design Studio, Mad About Style, Delia Estelle Designs, Soak Bath Co., The Wandering Locavore and Mini Tipi. Stay tuned to LumberJill for some fresh, new collaborations.


The Coles Notes version of the 48-hour Academy in the City whirlwind:

Wednesday, April 24th

7AM: Hop a plane and then a train

1PM: Check in at the Fairmont Royal York Hotel in Toronto, Ontario

3PM: Enjoy fancy cocktails in the hotel bar

7PM: Attend gala and fangirl business owners and creators we love

10PM: Film some late night reels (such as this one about chandeliers)

11:30PM: Start setting up pop-up booth


And...I mean check out these gala ready outfits compliments of Finery by Floc and shoes compliments of Poppy Barley. They're FIRE!



Thursday, April 25th

1:30AM: Work into the next day and finally finish booth set up

2AM: Go to bed (aka take a quick a nap!) 7AM: Rise & Shine

8AM - 6PM: Academy in the City speakers, pop-up market, great food & great swag

6PM: Tear down

11PM: Dinner & more fancy cocktails


And poof! Just like that, it is all a distant memory.



Photo-credit: Vicki Bartel


The End. Or perhaps it's just the beginning...

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