PRIVACY POLICY

Last Updated: October 16, 2026

At LumberJill Apparel Ltd. ("LumberJill Apparel", "we", "our", "us"), we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit www.lumberjillapparel.ca (the "Site"), make a purchase, create an account, subscribe to our emails, or otherwise interact with our business.

LumberJill Apparel is a Canadian apparel business based in Alberta, Canada. We currently ship exclusively within Canada.

By using our website, you acknowledge the information provided in this Privacy Policy. Where required by law, we will obtain your consent before collecting, using, or sharing your personal information.

INFORMATION WE COLLECT

We collect personal information necessary to operate our business, provide our products and services, communicate with customers, and improve the shopping experience.

Information you provide directly

This may include:

Name
Email address
Billing and shipping addresses
Phone number
Order and purchase information
Account registration details
Customer service inquiries and correspondence
Marketing preferences

Payment information

Payments are processed through payment service providers connected to our Wix website.

Payment information is handled through these providers according to their applicable security and privacy practices. LumberJill Apparel does not require access to your complete payment card information to fulfill your order.

Information collected automatically

When you visit our website, certain information may be collected through website functionality, cookies, pixels, and similar technologies.

This may include:

IP address and approximate geographic location
Browser and device information
Pages and products viewed
Website navigation and interactions
Shopping cart and checkout activity
Referral sources
Purchase and conversion activity

Some of this information may be associated with an identifiable customer profile.

HOW WE USE YOUR INFORMATION

We use personal information for purposes including:

Processing, fulfilling, and delivering orders
Managing customer accounts and rewards
Processing payments and refunds
Responding to customer inquiries
Providing order confirmations and shipping updates
Detecting and preventing fraud
Maintaining and improving our website
Understanding customer shopping behaviour
Measuring marketing and advertising performance
Sending promotional emails where permitted
Providing personalized advertising where appropriate consent has been obtained
Complying with applicable legal obligations

We limit the information we collect and use to what is reasonably necessary for legitimate business purposes.

EMAIL MARKETING - KLAVIYO

LumberJill Apparel uses Klaviyo to manage email marketing, customer communications, and certain customer engagement information.

If you subscribe to our marketing emails, we may send you information about product launches, restocks, promotions, and other LumberJill updates.

Klaviyo may process information such as your email address, purchase history, website interactions, and engagement with our emails.

We may use this information to personalize communications, understand customer interests, and improve our marketing.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing messages.

Unsubscribing from promotional emails does not prevent you from receiving necessary transactional communications, such as order confirmations and shipping notifications.

Email marketing preferences are managed separately from other privacy choices, including personalized advertising preferences.

COOKIES AND WEBSITE TRACKING

Our website uses cookies and similar technologies to support website functionality, improve the shopping experience, understand visitor activity, and measure advertising performance.

These technologies may include:

Essential cookies

Used for necessary website functions such as shopping carts, checkout, account access, and security.

Analytics and performance technologies

Used to understand how visitors interact with our website and identify opportunities to improve its performance.

Advertising technologies

Used to measure advertising effectiveness, understand shopping activity, and support relevant advertising.

The Site is hosted on Wix, which provides website functionality and related technologies.

We also use Klaviyo and Meta advertising technologies, as described in this policy.

Where required, we obtain consent before activating non-essential tracking technologies. Where applicable law permits opt-out consent, we provide appropriate information and a means to decline the relevant tracking.

Privacy choices: To opt out, please email hello@lumberjillapparel.com with the subject line Advertising Opt-Out.

We will honour your request by excluding your information from customer lists that we use for personalized advertising. This will not affect your ability to shop with us or receive order-related communications.

Please note that opting out of our customer-list advertising does not necessarily prevent you from seeing LumberJill advertisements or control tracking technologies used on our website.

You may also manage certain cookies through your browser settings. Blocking some cookies may affect website functionality.

PERSONALIZED ADVERTISING - META

LumberJill Apparel advertises through Meta platforms, including Facebook and Instagram.

We use Meta Pixel and Meta Conversions API through our Wix website to measure advertising performance, understand website interactions, and support advertising campaigns.

Depending on your interactions and applicable privacy choices, information shared with Meta may include website events, product interactions, purchases, and technical or contact identifiers.

Custom Audiences

Where we have an appropriate legal basis and applicable consent, we may use customer information to create advertising audiences through Meta Custom Audiences.

For example, we may use eligible customer contact information and engagement data from Klaviyo to help Meta identify people who may be interested in LumberJill products.

Contact information used for matching may be hashed before being transmitted. Hashing is a technical protection measure, but it does not make the information anonymous to Meta.

We may use these audiences to advertise to existing customers, reach people who have previously engaged with LumberJill, or create audiences of people with similar interests.

We do not require customers to subscribe to promotional emails as a condition of purchasing our products.

Advertising preferences

You may request that LumberJill stop using your personal information for customer-list advertising by contacting us through the privacy contact information below.

We will process applicable requests and update the relevant advertising systems.

You can also manage some personalized advertising preferences through your Facebook and Instagram account settings. These platform settings do not replace privacy choices provided directly by LumberJill.

SHARING INFORMATION WITH SERVICE PROVIDERS

We share personal information with service providers when reasonably necessary to operate our business.

These may include:

Wix: Website hosting, e-commerce functionality, and customer account management
Klaviyo: Email marketing and customer engagement services
Meta: Advertising, audience matching, and campaign measurement
Payment processors: Secure payment processing
Shipping and delivery providers: Order fulfillment and delivery
Other authorized service providers: Technical support, business operations, and professional services

We expect service providers to handle personal information in accordance with applicable privacy requirements and relevant contractual obligations.

We do not sell customer contact lists to unrelated businesses for their independent direct marketing.

Sharing information with advertising platforms, including for audience matching, is described separately in this policy.

CUSTOMER ACCOUNTS AND REWARDS

Customers may choose to create a LumberJill Apparel website account.

Accounts may provide access to order history, saved customer information, and applicable rewards or loyalty features.

We use account information to provide and maintain these services.

Customers may contact us to request account closure or deletion of eligible personal information, subject to legal and operational retention requirements.

DATA SECURITY

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, use, disclosure, loss, or misuse.

Our website and service providers use security measures appropriate to their respective services.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

If a privacy incident occurs, we will assess and respond to it in accordance with applicable legal requirements.

DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy or meet applicable legal and business obligations.

For example, purchase records may be retained for accounting, tax, fraud prevention, and customer service purposes.

Marketing and engagement information is reviewed and managed according to its purpose, applicable consent preferences, and our retention practices.

When personal information is no longer reasonably required, we will securely delete, anonymize, or otherwise dispose of it as appropriate.

YOUR PRIVACY RIGHTS

LumberJill Apparel respects the privacy rights available to individuals under applicable Canadian privacy legislation, including Alberta's Personal Information Protection Act (PIPA), the federal Personal Information Protection and Electronic Documents Act (PIPEDA), and other applicable provincial laws.

Depending on the circumstances, you may have the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Withdraw consent to certain uses or disclosures of personal information, subject to applicable legal or contractual limitations
Unsubscribe from promotional communications
Request deletion of information where applicable
Ask questions about how your personal information is collected, used, retained, or shared
Submit a privacy complaint

To exercise these rights, contact us using the details below.

We may need to verify your identity before responding to requests involving personal information.

We will respond within the timeframes required by applicable law.

INTERNATIONAL PROCESSING

Although LumberJill Apparel operates in Canada and ships exclusively within Canada, some of our technology and service providers may process or store personal information outside Canada.

Where this occurs, personal information may be subject to the laws of the jurisdiction in which it is processed.

We take reasonable steps to ensure that personal information transferred to service providers receives appropriate protection.

CHILDREN'S PRIVACY

Our website is intended for general retail shopping and is not directed toward children.

We do not knowingly collect personal information from children for personalized advertising without appropriate authorization.

If you believe a child has provided personal information in circumstances requiring parental or guardian authorization, please contact us.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of websites we do not operate.

We encourage visitors to review the privacy policies of third-party services before providing personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our business operations, technology, legal requirements, or privacy practices.

When changes are made, we will update the date at the top of this page.

Where required, we will provide additional notice or obtain consent for material changes to how personal information is used.

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to change how your personal information is used for advertising, please contact:

LumberJill Apparel

Privacy Officer

Email: hello@lumberjillapparel.com

Mailing Address: Box 36 St. Albert, AB T8N 5L2

Website: www.lumberjillapparel.ca

We are committed to addressing privacy questions and concerns in a timely and respectful manner.

🇨🇦 MADE IN CANADA 🇨🇦

PRIVACY POLICY

MADE IN CANADA